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State of the art fine stoneware production facility located at the heart of the Aveiro tableware cluster in Portugal.
Designed and built to offer affordable European quality products to the mass market.
Production begins Q2 2018.

Our People

Management Team

António Serras Rendas


The fourth generation of the family in Ceramics, António started his career as a consultant in the Energy, Telecommunications, Healthcare and Financial Services sectors before moving to Pharmaceuticals where held various management and business development roles both in large scale NYSE listed companies and in small scale European startups.

António is a Computer Science Engineer from Instituto Superior Técnico and holds an MBA from the Nova School of Business and Economics

Hernâni Oliveira

Industrial Director

Hernâni started his career as a Production Director at Capoa, later sold to Vista Alegre where he became Technical and Production Director.

He left to Cup & Saucer where he led the production department for more than 10 years, including overseeing factory operations in China where he spent a year.

Hernâni is a Ceramics Engineer from Universidade de Aveiro and has a management course from Universidade Católica Portuguesa.

Eduardo van Zeller

Global Agent & Advisor

Eduardo is one of the entrepreneurs that started Cerexport, later sold to Vista Alegre where he became an Executive Board Member.

After he worked as an industrial project consultant and founded his brokerage company based in Los Angeles where for the past 10 years he has been selling ceramics tableware to the US and European markets.

Eduardo is a Ceramics Engineer from North Staffs College.

Industrial Investors

Filipe de Botton

CEO of Logoplaste Group

Filipe joined Logoplaste at the beginning of the company in 1976, starting as Financial Responsible up to 1990, when he became CEO and is now Chairman of the Board and shareholder.

In parallel to Logoplaste activities Filipe also worked in Private Banking (from 1978 to 1990) and launched business activities as a shareholder in Real Estate, Hotels, Wine and more recently Ice Cream.

In 2003 Filipe created in association with Logoplaste ‘Cadin’, a nonprofit child development center providing assistance and support for children and teenagers with development disorders.

Filipe has a BA in Business Administration from Universidade Católica Portuguesa where he was President of the Alumni for 12 years.

Alexandre Relvas

CEO of Logoplaste Group

Alexandre joined Logoplaste in 1996 as CEO and is now Board Member and shareholder.

Before joining he worked in Private Banking and was a founding partner of the main Real Estate investment management company in Portugal.

He is also an entrepreneur in the Wine and Hotel business sectors.

From 1991 to 1995 Alexandre was Secretary of State for Tourism for the XII Constitutional Government of Portugal.

Alexandre holds a Degree in Management and Business Administration from Universidade Católica Portuguesa where he exercised his Academic career until 1991.

José Ortigão Ramos

Executive Board Member

José has more than 30 years of experience in finance and operations management with small to medium sized businesses and global organizations within Financial and Industrial Services.

As CFO of Logoplaste Group for 8 years he was responsible for various international expansion, information systems, financial control, shared services and treasury projects as well as the turnaround of operations in Brazil and managing the Iberian market.

Before joining Logoplaste he was Managing Director and Board Member for a major Agro Food producer and worked in Investment Banking.

José has a BA in Business Administration from Universidade Católica Portuguesa and a management course at Stanford.

Financial Investors


Oxy Capital is a Private Equity investment firm with presence in Portugal and Italy.
The investment in Mesacer Ceramics was achieved through the Revitalizar Centro