Mesa@ Tableware International April 2023
Interview – review Ambiente
Would you describe Ambiente as having been a successful show for your company?
Yes, Ambiente exceeded all our expectations. It was a show where you could feel the positivity in the air, there was a tremendous buzz as buyers and exhibitors were eager to get back into the game.
Without a doubt, Ambiente was a very successful show for Mesa Ceramics as we were able to strengthen old partnerships and create new ones.
Was it an order taking show for you?
By strengthening old partnerships, we were able to work directly on new orders during the show. Fortunately, we were also able to gain new customers and the amount of work we now have in our factory is the result of many business deals developed during the busy 5 days of Ambiente.
Did you like the new hall layout?
Yes, we really appreciated the new hall layout. We were in Hall 12.0 with the manufacturers on the way to the Horeca Hall, so it was the best of two worlds for us. The hall was always very busy and people were really keen to see what the exhibitors had to offer.
In terms of visitors to the stand, did you get quality buyers?
Yes, we did get quality buyers at our stand. We had a steady stream of visitors who were interested in our products and we were able to have meaningful conversations with them while developing new business. We were able to close a number of new orders at Ambiente and have many more in the pipeline for the coming weeks.
What positives did you take from the show, in general?
Ambiente was a return to normality. It was so good to see our team together, feeling the positive vibes of a fantastic show. The buzz that everyone felt, exhibitors, customers, visitors, was created by a desire for normality, to be back in business. There was a lot of investment in new products, innovation and technology, which of course made for a very interesting show. The events and awards ceremonies contributed to the show’s overall success.
Is there anything you would have changed?
Being at hall 12.0 proved to be a challenge at the end of the days as there was a large flow of people trying to leave at the same time. Other than that, we believe it was another successful show for Messe Frankfurt.
What does it mean for Mesa Ceramics to be one of the winners of the Tableware International Awards of Excellence?
We believe that Tableware International is one of the most respected magazines in the tableware industry, so it is a real honour to be considered for the annual Awards of Excellence.
The fact that we were finalists in three different categories was a matter of great pride for our team, as it helped us validate the collections before launching them at Ambiente 2023. We were finalists in the Casual Dinnerware category with BLUE FROST, in the Hospitality Dinnerware category with ENIGMA and we were the lucky winners in the Serveware category with our KAZE collection.
The awards ceremony at Ambiente was a great moment of networking, fun and celebration.